Content & Editorial Policy

Naytal is self-funded by our founders and venture capital investors, who have no ties or allegiance to health care, infant feeding or pharmaceutical companies or any of their affiliated businesses. This ensures that our guidance and recommendations are based around you and the latest medical evidence, and there is never any agenda that serves a purpose other than to support you.

One of Naytal’s core values is that we are governed by evidence and expertise. We are a trusted source of support and we take this very seriously. This means all of our work and the content we create across our website pages, blog and social media is grounded in evidence based medicine, created or reviewed by one of our own highly qualified experts.

As well as being grounded in scientific evidence, we aim to provide you with information that translates medical language and medical journal research papers into informative, easy to understand and educational content.

Articles & Blog content

Naytal’s blog content is authored and edited by our team of experts and in-house editors. The biographies of our experts featuring their professional qualifications are available within their relevant practice category. Occasionally, a blog may be authored by an outside guest expert. A brief biography of that guest expert and their professional qualifications will be included in the blog.

Instagram and social media content

Naytal’s social media content is researched, written and designed by our team of in-house editors in collaboration with our Naytal health experts. The biographies of our health experts, featuring their professional qualifications, are available within their relevant service category page.

All of our clinical content is written or reviewed by one of our leading health experts (or guest health experts), fully qualified in their relevant field of expertise. This means the information we provide you is based on the latest clinical evidence and recognised medical guidelines. Where content includes specific medical research or guidelines, we will endeavour to provide references to these sources.

However, Naytal content is intended for informational purposes only. It should not be used as an alternative to seeking personalised support from an appropriately qualified practitioner.